Jazo PR, a boutique entertainment consultancy based in Riyadh and Getty Images, a global visual content creator and marketplace, announced a strategic partnership to increase global awareness of Saudi Arabia’s entertainment industry through visual coverage.
According to a media release, Jazo PR and Getty Images have collaborated for many years to service the needs of major brands and talent, showcasing them at their best through outstanding imagery and video captured at events such as Cannes Film Festival and Venice Film Festival. Together, the partners will bring Getty Images’ unique specialism in entertainment imagery and video to the Kingdom of Saudi Arabia, making its visual content services and unrivalled global distribution platform available to local brands, publicists and organizations, it added.
“I am honoured Getty Images will be collaborating with us to bring their unique expertise and creativity in entertainment production and content services to the Kingdom of Saudi Arabia,” said Laurent Boye, Founder and CEO of Jazo PR. “This partnership will create global awareness around Saudi Arabia’s thriving entertainment industry, showing the best of Saudi talent and culture to the world as the country realizes its 2030 vision.”
“We are proud to be partnering with Jazo PR to bring our visual content expertise to the Kingdom of Saudi Arabia and showcase the country’s dynamic entertainment industry to the world,” said Lisa Marie Rae, Senior Director Entertainment at Getty Images. “Customers such as publicists, brands and festival organizers trust us to capture stunning imagery and video of their talent and events, which we distribute to media organizations around the world in almost real-time. We are excited to bring these capabilities to Saudi Arabia and to work with the local photographers and videographers already capturing the Kingdom’s growing array of outstanding events.”
Jazo PR is a global PR consultancy set up by veteran publicist Laurent Boye who has almost 250 credits on IMDB and has represented and worked with many of the global entertainment industry’s top talent and films, the release said. Boye recently opened Jazo PR’s Riyadh branch through the Saudi new business-friendly initiatives, after splitting his time between Los Angeles and the Kingdom of Saudi Arabia.
Getty Images is a trusted partner to many of entertainment’s biggest events. Its content creators are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and collaborating with major brands on creative content strategy.
