Abu Dhabi: Liwa College has announced the integration of Salesforce’s advanced Customer Relationship Management (CRM) platform, marking a significant milestone in the college's commitment to leveraging cutting-edge technology to support students, staff, and faculty.
Globally recognized as a leader in CRM, Salesforce offers a comprehensive suite of tools that enable organizations to build and manage meaningful relationships through seamless data integration, streamlined communication, and state-of-the-art engagement strategies.
The new CRM platform incorporates embedded AI and machine learning capabilities, significantly enhancing the student journey. It delivers personalized, efficient, and engaging experiences throughout the academic lifecycle. With predictive analytics, Salesforce will enable Liwa College to anticipate student needs, streamline administrative processes, and improve overall communication, ensuring a seamless experience from enrollment to graduation.
"Liwa College is keen to implement state-of-the-art technology as a foundational part of our infrastructure," said Professor Mohamed Dhiaf, President of Liwa College. "Our collaboration with Salesforce allows us to elevate our interactions with students and our community, ensuring that we provide a forward-thinking, responsive, and supportive environment."
By adopting this innovative technology, Liwa College aims to set a new standard for higher education institutions in the region. The enhanced CRM infrastructure will act as a catalyst for achieving the college’s vision of creating a dynamic, digitally driven campus that fosters academic excellence and supports the aspirations of its diverse community.
