If you love shopping, but you are over being stuck inside a mall, then the Etisalat Market Outside the Box is the place to relish in some retail therapy, while being out in the fresh air.
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Dubai Shopping Festival (DSF) is bringing back one of its most popular events, Etisalat Market OTB. It kicked off on December 17 and runs until January 2 on the lawns of Burj Park.
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Returning for its 7th year, Market OTB will feature designer pop ups, live entertainment and street food trucks. The grass roots-led initiative will host some pretty cool vendors
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Offering an expertly curated selection of stalls and vendors, food options and family entertainment, Etisalat Market OTB is always a big hit with residents and visitors each DSF
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This year, the concept has been revamped and updated with an exciting new ‘Korean NEWTRO’ theme – a mix of ‘New’ and ‘Retro’ – bringing together the Asian country’s best urban and retail trends while blending elements of the vintage 90s style with contemporary culture for a totally unique shopping experience.
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The target audience for the market is a younger Gen Z, young children and millennials. So you will expect it to be very family friendly.
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The free-to-enter market will include a range of activities for the whole family to participate in such as arts and crafts workshops,
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This year’s theme for the kids’ area will be ‘Sugar, Shine and Slime’. It will blend a series of activations from inflatable play, featuring a Modhesh Bouncy castle and a dedicated ‘Glitterati – Crafts Station’ for decorating, colouring and slime-making workshops.
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The Market will also feature a blend of activations from inflatable play, featuring a Modhesh Bouncy castle and more.
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Kids having a blast in the bouncy castle.
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The market will feature emerging designers and give them a platform to showcase and sell their products. Market OTB caters to a large customer base during Dubai’s famous retail season, showcasing independent local labels in addition to well-known names.
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Each retailer had to create an exclusive piece for Etisalat Market OTB.
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100 retail brands are taking part in Etisalat Market OTB. On January 1 there will be a fashion show from The Studio by Cultural Couture featuring curated local designers who will showcase an array of contemporary fashion and one of a kind accessories. Timings are 2pm-3pm and 7.40pm-9pm
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New to Etisalat Market OTB this year is the Food Alley concept, which will serve a selection of Asian street food bites from Seoul and beyond.
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With plenty to eat at the market, one of the stand out spots was High Joint, who make some of the best burgers in Dubai.
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Mama'esh the Palestinian food spot have even brought their own stone oven to make freshly bakes manaeesh, fatayer and mesakhan rolls.
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New concepts have also taken advantage of the market to showcase their products to a wider public. FluffBites make extra fluffy stuffed pancakes. This one is filled with pistashio sauce.
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There's something for everyone, as we taste the lobster roll at Lobster Roll made with a warm brioche bun and lemon butter sauce.
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The food tour ended with Churros dipped in white chocolate.
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Other highlights to look forward to include regular movie nights, talent shows, live performers and creative fashion and accessory stalls to browse.
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With Dubai enjoying perfect winter weather, now’s the ideal time to take part in a wonderful alfresco shopping experience at the DSF Markets
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As well as great food, retail and entertainment, the Etisalat Market OTB will also focus on health and wellness with classes held regularly throughout the event.
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Other highlights to look forward to include regular movie nights, talent shows, live performers and creative fashion and accessory stalls to browse.
Image Credit: Ahmed Ramzan, Gulf News Photographer
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With great places to eat, explore and discover super deals and savings on must-have and one-off items, the Dubai Shopping Festival Market OTB is a popular element of the annual retail celebration.
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Etisalat Market OTB timings are Sunday to Wednesday from 4pm to 10pm, Thursday from 4pm to 12am, Friday and Saturday from 12pm to 12am.
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Location: Burj Park, Downtown Dubai. Parking: P3 of Sheikh Mohammed Bin Rashid Boulevard, or park at Dubai Mall and walk across. Cost: Free.
Image Credit: Ahmed Ramzan, Gulf News Photographer
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