When Dubai first went into full lockdown mode, photographer Wendy Mayo of Deun Photography noticed something strange: “People were being so negative with one another. On social media there was a lot of sniping and complaining about other people’s behaviour. It almost felt like we were spying on each other.”
Image Credit: Deun Photography
2 of 24
But rather than adding to the doom and gloom by complaining about it herself, photographer Wendy decided to do something positive.
Image Credit: Deun Photography
3 of 24
“Once we were allowed out for exercise, I put a post on the Facebook group of my community, Damac Hills, and said: ‘Hey Neighbours, I am feeling really isolated. How about I take a doorstep photo of your family, and you donate to the [UAE humanitarian campaign] 10 Million Meals initiative?’”
Image Credit: Deun Photography
4 of 24
As her photography business income had disappeared during the lockdown, Wendy wasn’t in a position to make a contribution to this government backed campaign to help those in need due to COVID-19 herself, but she thought this would be a constructive way to engage with the community and create some positivity.
Image Credit: Deun Photography
5 of 24
The uptake was huge and for the next two weeks Wendy took photos of around 50 families in and around Damac Hills. “It was always from a distance of around 7 metres, and I just took people as I found them.”
Image Credit: Deun Photography
6 of 24
Some people came out dressed up, some came dressed down, and some brought props of things that had helped them get through the lockdown time.
Image Credit: Deun Photography
7 of 24
“Once, a pair of teenage boys came down in their pajamas with Playstation controllers,” says Wendy.
Image Credit: Deun Photography
8 of 24
As Dubai gradually eased up on the restrictions, Wendy widened the net of where she was taking the family photos, and the doorstep photo trend took off. “People started to see other people’s photos on Instagram or Facebook and I got requests from all over Dubai.”
Image Credit: Deun Photography
9 of 24
Wendy and her business partner at Deun Photography, Fleur, have now taken around 400 families’ doorstep photos outside villas and apartment all across the city, from Bur Dubai to Jebel Ali.
Image Credit: Deun Photography
10 of 24
Having encouraged people to donate to the 10 Million Meals initiative in return for their photo being taken, Wendy says that she thinks they must have raised quite a significant amount of money for it, although she can’t know for sure as she didn’t specify a minimum amount.
Image Credit: Deun Photography
11 of 24
“The largest donation I know that was made was Dh2,500, and the smallest that I know of was from a little boy, who donated Dh10 of his pocket money because he was so moved when he heard about the 10 Million Meals Initiative.”
Image Credit: Deun Photography
12 of 24
“I didn’t want it only to be for those who could afford to donate,” says Wendy. “I wanted it to be about us all being in it together as a community. I wanted it to be about the fact that we are all human beings before anything else.”
Image Credit: Deun Photography
13 of 24
Taking the photos was a ray of light in a very dark time, says Wendy. “In those early days when everyone was quite anxious and fearful of the future, as we all still are now, it was amazing how uplifting it was to meet people – even if it was 7 metres away with a mask on.”
Image Credit: Deun Photography
14 of 24
Wendy says it was lovely to hear people’s stories and to be able to perhaps tell them something funny in return. “A lot of people said it was the first time they’d laughed out loud for months.”
Image Credit: Deun Photography
15 of 24
Wendy recounts one family who, in a classic miscommunication between husband and wife, managed to get locked out of their house while having the photoshoot. “I chatted with them on the doorstep while they waited for a spare key to be brought round,” she says.
Image Credit: Deun Photography
16 of 24
Connecting with people, even from a distance, is part of the creative challenge of the doorstep photos, says Wendy. “I always want to chat for 5-10 minutes, to get a sense of people’s personalities so that I can hopefully get some of that across in the photos and something that expresses them.”
Image Credit: Deun Photography
17 of 24
Even though restrictions have eased considerably in Dubai, Wendy says that there is still a lively demand for the doorstep photos now, and people are always keen to have versions with face masks on as well as without.
Image Credit: Deun Photography
18 of 24
“It’s a memento of this historical moment in time. Many of the families have little ones or are expecting little ones who won’t remember this period, so this is a way of capturing a unique snapshot of history for them.”
Image Credit: Deun Photography
19 of 24
Wendy says her favourite images are the black and white ones with masks on, followed by the ones in which she captures natural moments when the families were laughing out loud.
Image Credit: Deun Photography
20 of 24
“The masked ones are very evocative of this snapshot of what will hopefully become a period in our history, rather than something we will become accustomed to,” says Wendy.
Image Credit: Deun Photography
21 of 24
Now that the 10 Million Meals initiative has closed and most things have returned to the New Normal, Wendy and her colleague at Deun Photography are charging a reduced rate of Dh300 for the doorstep photoshoot.
Image Credit: Deun Photography
22 of 24
Wendy says she thinks that lockdown has led to many people re-evaluating their lives and counting their blessings, and the doorstep photo is a way of memorialising this.
Image Credit: Deun Photography
23 of 24
“I think we have spent so much time in our homes that we have become quite connected with how lucky we are to have homes and to be in them together as a family."
Image Credit: Deun Photography
24 of 24
"We’ve realised: It’s OK really. We’ve got a house. We’ve got each other. So many people don’t. ”
Image Credit: Deun Photography
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized service to you.
Both on your website and other media. To find out more about the cookies and data we use, please check out our Privacy Policy.
