In pictures: Mercedes targets luxury buyers in Malaysian all-electric push

Photos

Login / Sign Up

Monday, December 23, 2024

Gold / Forex

Photos Business

In pictures: Mercedes targets luxury buyers in Malaysian all-electric push

Sales of electric Mercedes in Malaysia have already surged 200% this year

Published: August 15, 2023 09:36 Bloomberg

1 of 11

Copy of 400736323-1692077568563 — Luxury carmaker Mercedes-Benz Group AG is targeting Malaysia as one of the markets where it will have an all-electric lineup by 2030, after earlier this year becoming the first carmaker to launch a domestically assembled electric vehicle in the Southeast Asian nation. Image Credit: Bloomberg

2 of 11

Copy of 400736186-1692077561650 — Sales of electric Mercedes in Malaysia have already surged 200% this year - albeit off a low base - outpacing global growth of around 120% in the first half. Image Credit: Bloomberg

3 of 11

Copy of 400736283-1692077538251 — And while fully electric cars account for about 11% of the German automaker's global sales - their EV mix in Malaysia stands at around 30% of their overall lineup. Image Credit: Bloomberg

4 of 11

Copy of 400918922-1692077563817 — "People are increasingly interested in EV vehicles, others are coming into the market, and there is big demand," Bettina Plangger, Mercedes-Benz Malaysia vice president, said in an interview last week. "We are very optimistic that we can reach this target for Malaysia." Image Credit: Bloomberg

5 of 11

Copy of 400736260-1692077544478 — Malaysia is focusing on developing an EV ecosystem and has offered incentives to boost adoption. The country has a target of having EVs, including hybrids, account for 15% of total industry volume by 2030. Image Credit: Bloomberg

6 of 11

Stock-BYD-Tesla — Two of the world's biggest EV carmakers - BYD Co. and Tesla - have both launched in Malaysia in the past year. Image Credit: Reuters

7 of 11

Copy of 400736256-1692077541151 — However, Mercedes' positioning in the premium end of the market avoids the increasingly crowded field, and its five models and seven variants means it already has one of the biggest EV lineups on offer in Malaysia. Image Credit: Bloomberg

8 of 11

Copy of 400736212-1692077559213 — Despite being locally assembled, the EQS 500 4Matic starts from 649,000 ringgit ($142,000) - making it the most expensive EV in the Malaysian market. By comparison, Tesla's Model Y sport utility vehicle has a starting price of 199,000 ringgit, or about $43,400, while BYD's Dolphin EV starts at 99,900 ringgit and its flagship Atto 3 from 149,800 ringgit. Image Credit: Bloomberg

9 of 11

Copy of 400736247-1692077547210 — Plangger said Mercedes is more focused on the "value" it's able to provide customers as a luxury brand, instead of pricing considerations. Image Credit: Bloomberg

10 of 11

Copy of 400918567-1692077566585 — The EQS comes with semi-autonomous driving, rear axle steering, and electrically adjustable rear seats with nappa leather seats. Image Credit: Bloomberg

11 of 11

Copy of 400736226-1692077552361 — Earlier this year, Mercedes' key Malaysian retail partner Hap Seng Star, announced it had entered into an agreement with Mercedes Benz Malaysia to switch its current dealership model to an agency model, which would give the carmaker more direct interactions with customers and also greater control on pricing. Image Credit: Bloomberg

Latest In

Bollywood is mad about stars and looks: Anurag Kashyap

0 minutes ago
Free fireworks in UAE: Best spots for NYE 2025

14 minutes ago
Emirati District launched at Dubai Airports

27 minutes ago
Alex De Minaur aiming for bigger and better 2025

37 minutes ago
How India’s ‘Looteri Dulhan’ stole hearts and millions

47 minutes ago

This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized service to you. Both on your website and other media. To find out more about the cookies and data we use, please check out our Privacy Policy.

Photos Business

Trending