BYD Co. doubled-down on its expansion into luxury sport utility vehicles and off-roaders with two new models to take on the likes of Jaguar Land Rover Automotive Plc.
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China's biggest automaker unveiled the Super 3 (above) and Bao 8 SUVs at its Shenzhen headquarters Tuesday night in a glitzy live-streamed event.
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A BYD Fang Cheng Bao Bao 8. The company didn't specify whether the new SUVs are hybrid or pure electric cars.
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In addition to the two new models, the automaker also displayed the Super 9 (above), a conceptual high-performance racing car.
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The launch is the first in a slew of unveilings in the lead-up to the Beijing Auto Show, which runs from April 25 to May 4 and this year takes its place as China's premier car show.
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While BYD is best known for its range of budget EVs, such as the popular Seagull hatchback "- which sells for 69,800 yuan, or less than $10,000 "- it is also pushing into the high-end luxury segment of the market.
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Earlier this year, it debuted its most expensive car, the 1.68 million yuan ($232,120) Yangwang U9 high-performance electric supercar, to rival Ferrari NV and Lamborghini.
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BYD already offers one car under the Fang Cheng Bao brand "- the Bao 5, also known as the Leopard 5 "- a plug-in hybrid SUV that starts at 289,800 yuan.
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A BYD Co. Fang Cheng Bao Super 9 concept vehicle unveiled during a media event in Shenzhen, China.
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A BYD Co. Fang Cheng Bao Super 3 sport utility vehicle unveiled during a media event in Shenzhen, China.
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A BYD Co. Fang Cheng Bao Bao 8 sport utility vehicle unveiled during a media event in Shenzhen, China.
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