Canada Post's psychedelic trucks bring cheer amid COVID-19 gloom

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Canada Post's psychedelic trucks bring cheer amid COVID-19 gloom

No postal service in the world has done this in terms of this degree of playfulness

Published: March 14, 2021 10:45 AFP and Compiled by Christian Borbon, Senior Web Editor

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Copy of 713792-01-02-1615703586552 — Ottawa: Andrew Lewis is bringing bright colors to Canadians to counter their pandemic gloom one parcel at a time - delivered by postal trucks wrapped in his psychedelic design. Image Credit: AFP

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Copy of 713771-01-02-1615703558580 — In 28 cities across the country, a fleet of 37 delivery vehicles - splashed with a big yellow sun and an image of a traditional red, white and blue Canada Post truck riding a rainbow across a multicolored landscape emblazoned with the words "Thanks / Merci" - have hit the road to bring smiles door to door. Image Credit: AFP

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Copy of 713777-01-02-1615703569233 — "I thought, what's fun and happy and is going to connect with people," to ease the melancholy and despair felt by many over the past year. Image Credit: AFP

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20210314 andrew — "I understood that people had been going bananas isolated at home without their usual social connections," Lewis said in an interview with AFP from his London, Ontario studio. Image Credit: AFP

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Copy of 713775-01-02-1615703563954 — "From a design standpoint, to convince a corporation like Canada Post to do this with one of their vehicles - remember this is their brand ambassador - is a triumph," he said. Image Credit: AFP

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Copy of 713790-01-02-1615703581290 — "No postal service in the world has done this in terms of this degree of playfulness and such a screwy idea." The final design was submitted last September and trucks started rolling out in December. But Lewis himself first spotted one on a local street only last week. Image Credit: AFP

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Copy of 713783-01-02-1615703573402 — It was "bright and really different," he said. Postal carriers from across Canada have been snapping photographs of the delivery trucks and sharing them on social media. Image Credit: AFP

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Copy of 713786-01-02-1615703577300 — Lewis's own letter carrier, he recounted, banged on his door one recent morning to say he had seen one and "thought it was fantastic." Image Credit: AFP

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Copy of 713766-01-02-1615703551594 — The idea was born out of a proposed stamp intended by the postal service "to express gratitude and appreciation" to its 64,000 workers for dealing with a massive surge in parcel volumes during the pandemic, according to a message from chief executive Doug Ettinger to staff. Image Credit: AFP

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Copy of 713770-01-02-1615703554139 — Since March 2020, said Canada Post spokeswoman Nicole Lecompte, "the sudden increase in online shopping boosted the volumes going through our network to the levels we normally observe only during the (Christmas) holiday season." Image Credit: AFP

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