London: In a corner of north London, a new gleaming butchers is preparing to open. The only thing it lacks is meat.
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To coincide with Sunday's World Vegan Day, Britain's first permanent vegan butcher, Rudy's, is opening, set to sell meat-free versions of traditional products such as baycon, soysage and turk'y.
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Demand for vegan products has surged in recent years in Britain, with increasing numbers of people cutting out animal-derived ingredients completely, while others reduce the amount of meat and dairy they consume each week.
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"People understand what it is that we're selling," said co-founder Matthew Foster.
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"It's all designed to emulate meat. It tastes like meat, it's got meat-like texture." Law firm EMW reported a 128% jump in new trademarks registered for vegan food in the UK last year, with both large corporates and small companies registering such trademarks as vegan ice cream and pastries.
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The team behind the new butchers started out in 2017 with a vegan diner and are now looking to offer goods, including whole dinner kits to be made in the home.
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The substitutes, set out in the brightly lit shop with white walls and sketches of animals on the walls, are made from soya and seitan.
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The surge in demand for alternative food products has recently sparked a debate over whether restaurants and shops should be allowed to label products as "veggie burgers" or "vegan sausages" or whether it can confuse the consumer.
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Lawmakers in the European Union ruled earlier in October that banning such terms, as advocated by farmers, would discourage consumers from shifting to more plant-based diets.
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Food products are seen on display inside 'Rudy's Vegan Butcher' shop.
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Ruth 'Rudy' Mumma and Matthew Foster, owners of 'Rudy's Vegan Butcher', pose inside their shop.
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