Where's the meat? UK's first vegan butchers launches

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Where's the meat? UK's first vegan butchers launches

Shop sells meat-free versions of traditional products such as baycon, soysage and turk'

Published: October 31, 2020 15:39 Reuters and Compiled by Nathaniel Lacsina, Senior Web Editor

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Vegan Butcher gallery — London: In a corner of north London, a new gleaming butchers is preparing to open. The only thing it lacks is meat. Image Credit: Reuters

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Vegan Butcher gallery — To coincide with Sunday's World Vegan Day, Britain's first permanent vegan butcher, Rudy's, is opening, set to sell meat-free versions of traditional products such as baycon, soysage and turk'y. Image Credit: Reuters

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Vegan Butcher gallery — Demand for vegan products has surged in recent years in Britain, with increasing numbers of people cutting out animal-derived ingredients completely, while others reduce the amount of meat and dairy they consume each week. Image Credit: Reuters

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Vegan Butcher gallery — "People understand what it is that we're selling," said co-founder Matthew Foster. Image Credit: Reuters

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Vegan Butcher gallery — "It's all designed to emulate meat. It tastes like meat, it's got meat-like texture." Law firm EMW reported a 128% jump in new trademarks registered for vegan food in the UK last year, with both large corporates and small companies registering such trademarks as vegan ice cream and pastries. Image Credit: Reuters

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Vegan Butcher gallery — The team behind the new butchers started out in 2017 with a vegan diner and are now looking to offer goods, including whole dinner kits to be made in the home. Image Credit: Reuters

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Vegan Butcher gallery — The substitutes, set out in the brightly lit shop with white walls and sketches of animals on the walls, are made from soya and seitan. Image Credit: Reuters

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Vegan Butcher gallery — The surge in demand for alternative food products has recently sparked a debate over whether restaurants and shops should be allowed to label products as "veggie burgers" or "vegan sausages" or whether it can confuse the consumer. Image Credit: Reuters

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Vegan Butcher gallery — Lawmakers in the European Union ruled earlier in October that banning such terms, as advocated by farmers, would discourage consumers from shifting to more plant-based diets. Image Credit: Reuters

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Vegan Butcher gallery — Food products are seen on display inside 'Rudy's Vegan Butcher' shop. Image Credit: Reuters

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Vegan Butcher gallery — Image Credit: Reuters

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Vegan Butcher gallery — Ruth 'Rudy' Mumma and Matthew Foster, owners of 'Rudy's Vegan Butcher', pose inside their shop. Image Credit: Reuters

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