Dubai: Limousines serving customers in Dubai are en route to becoming rolling ad platforms, according to a new deal.
RTA’s Dubai Taxi Corporation (DTC) has signed an agreement with ADTECH 7 Marketing Management Est., to operate advertising screens onboard DTC’s limousine fleet showcasing various products and services placed by advertising companies.
100 limos
The deal covers more than 100 limousines, mostly Tesla and Lexus vehicles, and forms part of DTC’s efforts to develop and diversify revenues while continuing to provide innovative, digital and sustainable transportation services at world-class standards.
Mansoor Rahma Al Falasi, CEO of DTC, signed the agreement on behalf of DTC, while Reem Abdulla Beljafla, CEO of ADTECH 7 Marketing Management EST., signed on behalf of the company.
Digital marketing
“This agreement is in line with DTC’s goal to foster collaboration with private advertising agencies. It also supports DTC’s strategic objectives of achieving financial sustainability by boosting profitability, revenues, and investments. DTC is committed to using state-of-the-art technologies to address customer needs and harness innovative ideas in digital marketing,” explained Al Falasi.
The agreement entails the operation of advertising screens in over 100 limousines, in order to cover the entire DTC limousine fleet in the future. These vehicles are designed to cater to a diverse range of customers, including international visitors to Dubai, entrepreneurs, and various customers within Dubai.
Innovative ads
Reem Abdulla Beljafla expressed her delight at signing the agreement with DTC and paid tribute to DTC’s advertising experience in this regard.
“Based on this expertise and the successful experience of DTC, ADTECH 7 decided to sign the agreement to reach the largest segment of the public through innovative advertising techniques. ADTECH 7 is keen to make every effort to achieve the goals of the agreement through constructive cooperation between both sides, especially since DTC is a pioneer in providing advanced transport services to the highest international standards.”
24/7 Service
DTC limousine service is provided by DTC 24/7 and forms part of a myriad of services and convenient facilities provided to adhere to the highest transport quality standards that meet the needs of the public.
